What are LUFS, and why do they matter?

LUFS (Loudness Units relative to Full Scale) is the standard measure of perceived loudness in audio. Platforms like YouTube, Spotify, TikTok, and Instagram automatically normalize uploads to around -14 LUFS, turning down anything louder and potentially making quieter content sound weak against other videos. Keeping your integrated LUFS near -14 and your True Peak at or below -1 dBTP ensures your content sounds exactly as intended on every platform.